What is an Embedded Solution Agreement (ESA)?
Embedded Solution Agreement (ESA) provides partners with a vehicle to create unique solutions with IBM technology, and market the solution to its down-stream customer
An Embedded Solution is the combination of IBM offerings and Technology Partner's Value Add that, when working together, create a commercially available BP branded solution that is distinct from the IBM offerings.
Who are Technology Partners?
Market Makers: Innovators, Developers, ISV’s, CSPs, MSPs, SI’s, other Technology Partners.